Pez keeps ahead of the game with new personalised edition for ISM | consumer psychology | Scoop.it
From www.confectioneryproduction.com - February 4, 3:02 AM

"As fans of Star Wars and its much-missed actor Carrie Carrie Fisher (Princess Leia), will recall, she famously quipped that “You’re not famous until your head is on a PEZ dispenser,” which the brand is now tackling with the aid of a new digital app, writes Neill Barston ..."