"Edward Glaeser’s 2011 book, Triumph of the City, was a timely analysis of humanity’s greatest invention: the city ..."
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consumer psychology
31.9K views |
+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"There is a war going on. It’s not fought by soldiers and guns over land and resources, but instead over image and how a country or location is perceived. Who is best at changing their public image? Who is the most sophisticated at encapsulating an identity?..." 
Belkacem Nabout's curator insight,
November 14, 2013 5:07 PM
Produits Universaliss Bank....Produits Universaliss Laboratory |
Scoop.it!
"But on the other hand, there are those who still believe that meaningful logos and smart slogans are important elements of good branding campaigns. The reality, I believe, lies somewhere in between those two opposing ..."
Scoop.it!
"...I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of the campaign ‘Holland: The Original Cool’ is sure to stimulate some attention..."
Peter Wilkinson www.peter.uk.com's curator insight,
June 6, 2013 5:38 AM
Place branding with personality - here is an interesting article |
