"Christina Ramirez bootstrapped her bamboo toothbrush firm Plus Ultra in 2012, first launching the brand in Whole Foods where she was an employee. Now her toothbrushes are sold nationwide ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"McDonald's says it will start using paper straws instead of plastic at all its locations across the United Kingdom and Ireland. And it plans to test sustainable alternatives to plastic straws in some restaurants in the U.S. and elsewhere around the globe later this year ..." 
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