"POP, or point of purchase, refers to the physical location where consumers decide whether or not to buy a product. POS, or point of sale, refers to the specific area where the exchange of goods takes place ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The survey was carried out across 400 towns across 10,000 points of sale and also factored in the buying behaviour of 4.00,000 shoppers on Woohoo, the companys ecommerce platform ..." 
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