consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How ‘influencer’ became a dirty word

How ‘influencer’ became a dirty word | consumer psychology | Scoop.it

"It was once considered one of the most enviable labels on social media: the "influencer” was someone associated with status, popularity, and money, thanks to their large and engaged social media following. But a raft of bad press has led to a revolt against the tag – and now some of the top names that depend on YouTube or Instagram for a living are distancing themselves from the influencer label ..."

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Stolen rare drone a symptom of technology's rise - KING5.com

Stolen rare drone a symptom of technology's rise - KING5.com | consumer psychology | Scoop.it

"A drone stolen from a Woodinville store two weeks ago may be another symptom of the technology's spiking popularity ..."

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World Cup: Analysis finds Adidas, Nike ads miss the mark | WARC 

World Cup: Analysis finds Adidas, Nike ads miss the mark | WARC  | consumer psychology | Scoop.it

"As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown. You can’t buy your way to glory in the World Cup ..."

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