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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The notion that cosmetic surgery is a "simple beauty treatment" is a contradiction in terms, a paradox of sorts. Surgery is almost never simple, physically or psychologically, and the more we believe it's a solution to our beauty needs, the ..."
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"Consumers are primed to see ".99," but prices that deviate from that format can affect the way they interpret the cost ..."
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"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual ..."
Leona Ungerer's insight:
"They came up with four irreducible drives:
All human actions, all cultural trends, all societal behaviors will be driven by one or a combination of these factors."
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"The psychology of iPhone buying is such that people will want the gold iPhone and Apple knows that, which is why it's no surprise that the iPhone's newest color is already in short supply after less than a day of sales..."
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