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Scoop.it!
"...Consumer typologies or psychographics tell us that most consumers fit into groups or personalities shaped by behavior, preference and other markers that guide how they make choices. Brand consciousness, price sensitivity, rational vs. impulsive purchasing practices and other criteria determine who fits where..." 
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Scoop.it!
"Take a look at the election posters currently hugging lamp-posts across the country and it’s easy to spot a theme: “Together we move South Africa forward” and “Together for change. Together for jobs” ..."
Leona Ungerer's insight:
The power of psychographics in the rainbow nation.
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