6 Psychological Triggers that Win Sales and Influence Customers – Shopify | consumer psychology | Scoop.it
From www.shopify.com - September 6, 2013 5:48 AM

"Anyone who sells things for a living, online or offline, should know, love, and live these principles:

  • Reciprocity
  • Commitment and consistency
  • Liking
  • Authority
  • Social proof
  • Scarcity..."

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