"Through this approach, customer journey mapping can uncover what role the brand plays in peoples’ lives and optimize the customer experience ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"One of the toughest, yet most important, aspects of marketing is understanding why consumers make decisions. Why does a soccer mom drive an SUV instead of a mini-van? Why does a teenager drink Coke instead of Pepsi? ..." Via Joachim Scholz, PhD 
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"The marriage of quantitative research and qualitative research can be a powerful research approach—and this is not a new idea ..."
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