consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald's behavioral economics: random rewards work better

McDonald's behavioral economics: random rewards work better | consumer psychology | Scoop.it

"McDonald's Super Bowl campaign tapped into a core behavioral economics principle: rewards work better when they're random ..."

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Heineken promotion encourages travelers to fly into the unknown

Heineken promotion encourages travelers to fly into the unknown | consumer psychology | Scoop.it

"Ever wanted to suddenly take a trip to the most random place possible?..."

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South African company randomly wiring money to consumers’ phones

South African company randomly wiring money to consumers’ phones | consumer psychology | Scoop.it

"Net1 Mobile Solutions, a South African company offering a range of financial and digital products and services, has announced a promotion that will see numerous ..."

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