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Scoop.it!
"Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is also a behaviour governed by cognitive biases and mental short cuts (heuristics). Consumers subconsciously judge brand copy according to four principles and this reading influences their purchase decisions ..."
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Scoop.it!
"I think the learning story there is that you should think about the consumer when you develop a product, because nobody wanted to read the magazine in front of the computer ..."
Scoop.it!
"There is no denying that there are more smartphones in the world than tablets and dedicated e-readers such as the Kindle. It is also important to note that ..."
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Scoop.it!
From
psmag
"New research finds calorie counts can be effective—if the figures are properly placed ..."
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"A constantly updated collection of the best books to make you a better leader/person - and of the books that are just a waste of time ..."
Scoop.it!
Facebook is aiming very high with paper, writes Doug Hopkins. Brands should too ..."
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