consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Bad Santa: The psychology behind ghastly gifts - The Globe and Mail

Bad Santa: The psychology behind ghastly gifts - The Globe and Mail | consumer psychology | Scoop.it

"We are told that it’s always better to give than receive, but sometimes receiving can make one question the giver’s thought process ..."

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Why we really experience FOMO

Why we really experience FOMO | consumer psychology | Scoop.it

"Every eight minutes, someone on Twitter gets FOMO ..."

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The Science Behind the Candy Crush Addiction

The Science Behind the Candy Crush Addiction | consumer psychology | Scoop.it

"A year after the game's mobile launch, we still can't stop playing..."

Denyse Drummond-Dunn's curator insight, November 17, 2013 2:46 AM

Now we all know why we're additcted to it.

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Microsoft brand loyalty does not mean brand blindness

Microsoft brand loyalty does not mean brand blindness | consumer psychology | Scoop.it

"We all have reasons for sticking with our favorite brands, but ultimately, you have to choose the best tool for the task..."

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How Images Become Viral on Google+ | MIT Technology Review

How Images Become Viral on Google+ | MIT Technology Review | consumer psychology | Scoop.it

"What makes an image go viral? The first study of image virality on Google+ reveals some curious tips..."

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Brands can bring happiness: News from warc.com

Brands can bring happiness: News from warc.com | consumer psychology | Scoop.it

"Over two-thirds of British consumers believe at least one brand "makes them happy", a list led by John Lewis, Marks & Spencer and Amazon..."

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Inside a Bandit’s Brain | STORES.org

Inside a Bandit’s Brain | STORES.org | consumer psychology | Scoop.it

"Loss prevention is one of the most important — and costly — components of retail. Companies spend millions equipping stores with the best surveillance equipment and theft deterrents, locking away easy-to-grab goods that thieves pocket quicker than security can react..."

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Leona Ungerer's insight:

Related: ABC News reports: Busting organized retail crime

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The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] - SocialTimes

The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] - SocialTimes | consumer psychology | Scoop.it

"...In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real world..."

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The five biggest reasons why consumer products fail - Forbes

The five biggest reasons why consumer products fail - Forbes | consumer psychology | Scoop.it

"Sleeper movies often capture the imagination of an audience for elusive reasons that no focus group would have predicted ..."

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Why People Uninstall Apps

'Originally posted on November 14, 2013 by Wendy Boswell on Intel's software blog. Getting an app developed is just the first step in a long journey...'

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The psychology behind Pokémon X and Y’s merciless, brutal grind | ExtremeTech

The psychology behind Pokémon X and Y’s merciless, brutal grind | ExtremeTech | consumer psychology | Scoop.it

"With the recent release of Pokémon X and Y instantly becoming the fastest selling installment in the venerable franchise, outsiders may be looking in wondering why a "children’s game” has become so popular with every demographic of gamer ..."

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Seven Reasons Why We Buy Things We Don’t Need

Seven Reasons Why We Buy Things We Don’t Need | consumer psychology | Scoop.it

"Unnecessary purchases are about more than just tastes, money and marketing..."

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Nokia: Rise and fall of a mobile giant

Nokia: Rise and fall of a mobile giant | consumer psychology | Scoop.it

"As Microsoft swoops in to buy Nokia's mobile business for £4.6bn, what happened to Finland's most beloved company, and why would Microsoft take it on?..."

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E-Commerce Auctions Seen as Boring and Too Much Work

E-Commerce Auctions Seen as Boring and Too Much Work | consumer psychology | Scoop.it

"According to a new report, the number of transactions made in online auctions is shrinking even as e-commerce grows..."

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Why we keep clothes we never wear - The Guardian

Why we keep clothes we never wear - The Guardian | consumer psychology | Scoop.it

"A study found that 85% of women have clothes in their wardrobe that don't fit. Is discarding a pair of jeans that are two sizes too small an admission of failure we'd rather avoid?..."

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Neil Gains's curator insight, August 5, 2013 9:26 PM

Great examples of loss aversion, endowment effects and more ...