consumer psychology

"Chinese e-commerce giant Alibaba has released a custom typeface of two fonts, which its partners, sellers and consumers can use free of charge ..."

'Companies in traditionally “boring” industries may be fighting an uphill battle to break through the stigma, but untold riches await the companies who can most effectively tap into the psyche of young consumers ..."

"Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell ..."

"It’s a tricky thing to rebrand a business – and understanding audience segments makes all the difference in the world. Social media monitoring is an essential part of this process, and it starts well before the tweets mocking an ill-advised redesign go viral ..."

"Snapchat CEO Evan Spiegel has finally taken the wraps off the company's long-rumored glasses project, Spectacles ..."

"On the eve of the Orion launch, NASA is re-thinking how it engages the public and disseminates information. In the process, it's modeling ..."

©