consumer psychology
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Real-life consumer psychology – with a touch of technology
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The six challenges facing brands in 2021 - and what to do about them | WARC

The six challenges facing brands in 2021 - and what to do about them | WARC | consumer psychology | Scoop.it

"At a time of volatility, it is harder than ever for brands to plan for the long term; WARC’s Marketer’s Toolkit 2021, released today, outlines the major challenges facing marketers in the year ahead and offers a practical guide to help navigate through uncertainty and find opportunities ..."

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Looking like money: How wellness became the new luxury status symbol - Style.com

Looking like money: How wellness became the new luxury status symbol - Style.com | consumer psychology | Scoop.it

"Wellness, as any SoulCycle devotee will tell you, doesn’t come cheap these days ..."

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One-euro stores take off : News from warc.com

One-euro stores take off : News from warc.com | consumer psychology | Scoop.it

"Leading FMCG manufacturers and restaurants, including Unilever and McDonald's, are developing products priced at one euro (€1) to attract recession-hit shoppers in Italy and Spain and the wider eurozone..."

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Two reasons anyone who remembers the recession had a problem with Quicken Loans' Super Bowl ad

Two reasons anyone who remembers the recession had a problem with Quicken Loans' Super Bowl ad | consumer psychology | Scoop.it

"Last night, in the middle of ads for opioid-induced constipation and prescription drugs to relieve diarrhea, Quicken Loans dropped an ad bomb that magically transported viewers -- however briefly -..."

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In memoriam: The Abercrombie & Fitch logo, 1992 – 2014

In memoriam: The Abercrombie & Fitch logo, 1992 – 2014 | consumer psychology | Scoop.it

"After a long battle with changing public tastes and the economic recession, the Abercrombie & Fitch logo is no more. The logo was officially pronounced dead on an earnings call with analysts ..."

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The Lipstick Effect - How Recessions Reveal Female Mating Strategy

The Lipstick Effect - How Recessions Reveal Female Mating Strategy | consumer psychology | Scoop.it

"A series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women's yearning for products that boost their attractiveness..."


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