consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Consumers have made their needs loud and clear, yet brands keep missing the mark – Adweek 

Consumers have made their needs loud and clear, yet brands keep missing the mark – Adweek  | consumer psychology | Scoop.it

"Instead, money is funneled into campaigns that are quickly forgotten ..."

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Brick by brick: Lego in the digital age

Brick by brick: Lego in the digital age | consumer psychology | Scoop.it

"Jorgen Vig Knudstorp, the CEO of the Lego Group, discusses how Lego has managed to stay relevant in recent years ..."

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A surprising look at the brands that connect best with today's cultural priorities

A surprising look at the brands that connect best with today's cultural priorities | consumer psychology | Scoop.it

"How can you measure a brand's relevance to today's culture? ..."

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Why Clayton Christensen is wrong about Uber and disruptive innovation

Why Clayton Christensen is wrong about Uber and disruptive innovation | consumer psychology | Scoop.it

"Silicon Valley has disrupted disruptive innovation, and Clayton Christensen isn’t happy about it. Christensen vaulted to rock-star status in the tech world ..."

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'Star Wars' fans feel the force of branding beyond the screen

'Star Wars' fans feel the force of branding beyond the screen | consumer psychology | Scoop.it

"You played with the officially licensed action figures, collected the T-shirts and loved the key chains. But have you flown on one of All Nippon Airways’ “Star Wars” commercial jets? ..."

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Branding Strategy Insider | The Fall Of The Anti-Branding Movement

Branding Strategy Insider | The Fall Of The Anti-Branding Movement | consumer psychology | Scoop.it

"With consumer-based economies still struggling to regain solid growth, the good news in the brave new world of the 21st century, consumers everywhere are now paying closer attention rewarding brands with their money only when brand behavior aligns..."

Belkacem Nabout's curator insight, November 21, 2013 1:37 PM
Produits Universaliss Bank....Produits Universaliss Laboratory
http://www.universaliss.net/leader/trader/mpfr/belkacem1173  ;