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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Transparent design first appears on car brand's i4 concept ..." 
nadia miles's curator insight,
March 7, 2020 9:30 AM
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"The best (and worst) rebrands of 2019 so far Rebrands that rocked our world, and those that crashed and burned ..."
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"There’s even a nickname for the Gen Z customer: the "explorer" ..."
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From
nrf
"Episode 60 of Retail Gets Real: Brand President James Curleigh on the brand’s reinvention ..."
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"Commentary: Sprint's prepaid arm is getting aggressive, which is good for you ..."
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"James Boulton, creative director of Claessens International on rebooting and building beverage brands ..."
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"There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners ..."
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"The next phase in Playboy's massive brand transformation has officially begun ..."
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"How does a department store company grow when department stores, as a category, are not doing so well? They have to go where customers are, and in general where customers are headed is "downmarket ..."
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"Dragged down by an eroded brand, McDonald's plans a reset over the next year and a half ..."
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"When you’re looking to grow your business, it’s easy to look to flashy industries. Who wouldn’t want to be the next big name in tech? ..."
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'Companies in traditionally “boring” industries may be fighting an uphill battle to break through the stigma, but untold riches await the companies who can most effectively tap into the psyche of young consumers ..."
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"Topshop is relaunching its make-up line with newly designed packaging and “Leaping Bunny” cruelty-free certification ..."
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Coca-Cola Zero — the drink of choice for people who want the low-calories of Diet Coke and something that tastes vaguely like Coke, but"not quite — is getting an overhaul, with Coca-Col…"
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"Kellogg’s is investing £3m in a new digital campaign to put to bed the perception that Special K is “tasteless”, “sugary” “diet food ..."
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"A new image, direct mail, promotions and content marketing have helped Marlboro, the Philp Morris cigarette brand, regain market share among millennial smokers ..."
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"As part of its efforts to recover from the "Dieselgate" scandal, automaker Volkswagen is revising its long-running global advertising slogan and will no longer use the tagline "Das Auto" ..."
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"Mondelēz International hopes to “significantly expand margins” through healthier versions of its products, product innovation and more reliance on digital media ..."
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"A deep customer study found that its ideal customer lives in cities, where new designs and marketing resonate ..."
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