consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why the supermarket of the future won’t come to South Africa

Why the supermarket of the future won’t come to South Africa | consumer psychology | Scoop.it

"Self-service technology in South Africa will not be implemented without a fight, unions have warned ..."

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How Airbnb is reshaping our cities - Geographical

How Airbnb is reshaping our cities - Geographical | consumer psychology | Scoop.it

"Liberating tourism innovation, or housing menace? How a Silicon Valley startup has substantially affected communities around the world ..."

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Spotify had no idea how much you'd hate its logo color

Spotify had no idea how much you'd hate its logo color | consumer psychology | Scoop.it

"The music streaming service's lead designer speaks up about what happened when Spotify changed its logo color and the internet collectively got mad ..."

Ayu Dita's curator insight, August 3, 2015 3:56 AM

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Claude Maran - Webmarketer's curator insight, August 4, 2015 9:44 AM

ajouter votre perspicacité ...

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Empowering your customers? Think twice about social media campaigns

Empowering your customers? Think twice about social media campaigns | consumer psychology | Scoop.it

"Companies that empower consumers by involving them in important processes such as product development shouldn't also try to influence them through social media, according to a new study in the Journal of Consumer Research..."

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Why values-based brands are making an impact - Vision Critical Blog

Why values-based brands are making an impact - Vision Critical Blog | consumer psychology | Scoop.it

"More brands are making values the centerpiece of their business—but cause marketing can do more harm than good if it's not perceived as authentic ..."

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Funny reactions to the first ever iPod announcement

Funny reactions to the first ever iPod announcement | consumer psychology | Scoop.it

"The iPod is arguably one of the most iconic inventions of our generation, it changed the entire music industry and propelled Apple into the financial monster that it is today. However, just like when the iPhone was announced, there were a lot of negative ..."

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Uber: Example of resistance to change - Independent Online

Uber: Example of resistance to change - Independent Online | consumer psychology | Scoop.it

"The world is changing fast, with new technologies, increasingly expensive and congested transportation systems, and new consumer expectations ..."

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They're in your head - Times LIVE

They're in your head - Times LIVE | consumer psychology | Scoop.it

"The Coke bottle-shaped image encapsulates words attributed to graffiti artist Banksy which rant against the visual hegemony that advertisers have in public spaces. "The advertisers," says the poster, "have rearranged the world to put themselves in front of you. They never asked your permission..."

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