consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Consumers more receptive to emojis

Consumers more receptive to emojis | consumer psychology | Scoop.it

"Marketers are seeing stronger results from messaging campaigns that include emojis – those little digital cartoon characters – even as the number of emoji marketing campaigns continues to increase, a new study has shown ..."

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How to use music as a marketing tool

How to use music as a marketing tool | consumer psychology | Scoop.it

"By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind ..."

Dean Ryan G. Martin's curator insight, February 6, 2015 9:06 AM

Music is an audio content. Therefore, it can be a powerful marketing tool if used properly.

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McDonald's Happy Meal character frightens social-media users - Bloomberg

McDonald's Happy Meal character frightens social-media users - Bloomberg | consumer psychology | Scoop.it

"So far,  it's mainly drawn alarm and ridicule on social media ..."

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The psychology behind how deals entice shoppers - In-Forum

The psychology behind how deals entice shoppers - In-Forum | consumer psychology | Scoop.it

"For the scientifically inclined, research into the psychology of shopping and sales can provide some insight into how decision-making is affected on the highest-profile discounting day of the year..."

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Spotify changed the color of its icon and it’s driving people crazy

Spotify changed the color of its icon and it’s driving people crazy | consumer psychology | Scoop.it

"The latest update to Spotify on iOS quietly introduced a new icon for the music streaming service. That new icon is very close to the old one, except the company has tweaked the shade of green and it’s making people mad and confused ..."

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Viral power: Social media can kill a business - Asbury Park Press

Viral power: Social media can kill a business - Asbury Park Press | consumer psychology | Scoop.it

"Business owners have to be mindful of social media, where consumer complaints can go viral very quickly ..."

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Kids reacting to an old cassette Walkman Is wonderful and horrifying

Kids reacting to an old cassette Walkman Is wonderful and horrifying | consumer psychology | Scoop.it

"Originally marketed in 1979, the first Sony Walkman turns 35 this year, and it's about as outmoded as a technology can be these days ..."

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The Toy Barbie Responds to the Wendy Davis Barbie Wars | TIME.com

The Toy Barbie Responds to the Wendy Davis Barbie Wars | TIME.com | consumer psychology | Scoop.it

"...If there’s anything that Davis, Palin and Barbie share, it is that there is a cost to rising quickly into the national consciousness, especially when you are one of America’s most famous and beautiful women. And, politics aside, Barbie could add “social-media adviser” to her growing list of careers..."

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