Using data to prepare for extreme weather | consumer psychology | Scoop.it
From stores.org - October 17, 2018 1:41 PM

"Weather can be a primary driver of consumer demand and behavior. Now there’s a service spearheaded by IBM that integrates geographically precise weather-related data and analytics with retailers’ point-of-sale and marketing/operating data to offer the potential of delivering operational savings and revenue growth ...".