consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Marvel brings back timely comics along with a shockingly good idea

Marvel brings back timely comics along with a shockingly good idea | consumer psychology | Scoop.it

"Marvel likes to say it’s been around since 1939, but the truth is the company was known as Timely Comics back then (and Atlas Comics before the change to Marvel in 1961) ..."

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Inside Polaroid's nostalgia-fuelled revival - Telegraph

Inside Polaroid's nostalgia-fuelled revival - Telegraph | consumer psychology | Scoop.it

"Polaroid has managed to snatch its brand from the jaws of death, thanks to a combination of modern technology and retro design ..."

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The Pepsi challenge is returning, but this time for the social media generation

The Pepsi challenge is returning, but this time for the social media generation | consumer psychology | Scoop.it

"The original Pepsi Challenge ad campaign pitted Pepsi against Coke. The new global version blends social responsibility with popular culture ..."

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