consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How to avoid a Prime Day rip off

How to avoid a Prime Day rip off | consumer psychology | Scoop.it

"Avoid these common mistakes and do Amazon Prime 2019 right ...:

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Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising

Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising | consumer psychology | Scoop.it

"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."

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