consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Signature store scent boosts Luxury Living Group's luxury factor

Signature store scent boosts Luxury Living Group's luxury factor | consumer psychology | Scoop.it

"Luxury Living Group serves a discriminating global clientele with ample disposable income to feather their nests in, well, luxury. Alberto Vignatelli founded Luxury Living Group in Italy in the 1960s to develop, produce and distribute high-quality furniture collections for some of the most coveted and longstanding international brands. Think luxury couture for home furnishings ..."

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How retailers are branding with scent - BRW

How retailers are branding with scent - BRW | consumer psychology | Scoop.it

"Scent marketing is divided into two main categories: ambient scenting, which fills a space with a pleasant smell, and scent branding, which develops a signature scent specific to a brand, like an olfactory logo..."

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Olfactive Branding: Retail's Fragrant Frontier

Olfactive Branding: Retail's Fragrant Frontier | consumer psychology | Scoop.it

"...In the last few years, fashion retailers have become increasingly aware of scent’s power to convert customers, too. Indeed, a growing number of businesses from Bloomingdale’s to Corto Moltedo now realise that their customer’s nose can be an important pathway for building brand identity and encouraging them to spend more time (and more money) in stores..."

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Scent received, with a tap of a smartphone

Scent received, with a tap of a smartphone | consumer psychology | Scoop.it

"Developers are getting ready to introduce products that would allow smartphone users to send and receive scents along with messages and photos ..."

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PepsiCo Thinks Its Drinks Aren't Smelly Enough, Wants To Add Scent Capsules

PepsiCo Thinks Its Drinks Aren't Smelly Enough, Wants To Add Scent Capsules | consumer psychology | Scoop.it

"Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, "I would drink so much more of this juice if it smelled even more orange-y"? Probably not, but the folks at Pepsico are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened..."

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