consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Top nine Instagram niches for 2022

Top nine Instagram niches for 2022 | consumer psychology | Scoop.it

"Want to know about the upcoming trends? Have a look at our list of the top 9 profitable Instagram niches in 2022 and take your business to the next level ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What proportion of consumers identify as 'tech forward?'

What proportion of consumers identify as 'tech forward?' | consumer psychology | Scoop.it

"Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes. Data for today’s episode is provided by Mercator Advisory Group’s viewpoint – The Merchant Experience: Offline Shopping Is Not Dead ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Three key factors that led to Apple becoming the world's first trillion-dollar company 

Three key factors that led to Apple becoming the world's first trillion-dollar company  | consumer psychology | Scoop.it

"Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

‘A mini field guide to the mattress shopper’: Infographic

‘A mini field guide to the mattress shopper’: Infographic | consumer psychology | Scoop.it

"The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more sales ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Lyft goes after Uber’s business users with new “lux” service

Lyft goes after Uber’s business users with new “lux” service | consumer psychology | Scoop.it

"While Uber has long courted business commuters with its premium UberBlack and UberXL, competitor Lyft’s comparable offerings didn’t match up. Now Lyft hopes to drink some of Uber’…"

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Snapchat marketing: Reach a young Hispanic audience

Snapchat marketing: Reach a young Hispanic audience | consumer psychology | Scoop.it

"Snapchat marketing can help you reach the Hispanic 13-25 year old market. Find out why and how to leverage Snapchat for business. Read on! ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

A tech boom aimed at the few, instead of the world

A tech boom aimed at the few, instead of the world | consumer psychology | Scoop.it

"The industry once thought big, but today’s wave of start-ups is characterized by a rise in services aimed at the wealthy and the young ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The marketing to women landscape for 2015: Trends, challenges and ... - Huffington Post

The marketing to women landscape for 2015: Trends, challenges and ... - Huffington Post | consumer psychology | Scoop.it

"In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why advertisers should target personas, not segments, on Facebook

Why advertisers should target personas, not segments, on Facebook | consumer psychology | Scoop.it

"Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation | consumer psychology | Scoop.it

"Segmenting with texture is a growing market strategy element In the food and beverage market ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The SA consumers with the power to make or break brands

The SA consumers with the power to make or break brands | consumer psychology | Scoop.it

"The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The resurrection of layaway

The resurrection of layaway | consumer psychology | Scoop.it

"This year, 33 percent of consumers plan to use layaway to buy holiday gifts ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Channeling consumer passion: Social listening on Tumblr

Channeling consumer passion: Social listening on Tumblr | consumer psychology | Scoop.it

"How do you know when to give another channel a try? And how do you know how to engage your audience in unfamiliar territory? Social listening, of course! Here's how, using Tumblr as an example ..."

No comment yet.
Suggested by Hitech BPO
Scoop.it!

Five steps to create effective customer profiling [INFOGRAPHIC] 

Five steps to create effective customer profiling [INFOGRAPHIC]  | consumer psychology | Scoop.it

"In the modern marketing world understanding audience is crucial for brands. Customer profiling is a huge step towards being able to provide that service. Profiling your customers enables you to draw insights on your most valuable customers, least valuable customers and greatest opportunities ..." 

 

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Seventeen tools and resources for conducting market research

Seventeen tools and resources for conducting market research | consumer psychology | Scoop.it

"Try out these market research tools and resources when planning your next product launch ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What Apple, Lending Club, and AirBnB know about collaborating with customers - blogs.hbr.org (blog)

What Apple, Lending Club, and AirBnB know about collaborating with customers - blogs.hbr.org (blog) | consumer psychology | Scoop.it

"Digital success is all about networks ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Attitudes segment African markets

Attitudes segment African markets | consumer psychology | Scoop.it

"Brands looking to enter African markets ought to look beyond the traditional approach and consider segmenting by attitude rather than geography a study has said ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Nike makes a big push into the fast-growing women’s segment

Nike makes a big push into the fast-growing women’s segment | consumer psychology | Scoop.it

"Nike has declared its newest line of athletic gear for women the best collection it has ever developed, with hopes that the new line of sports bras, tights and other apparel can add $2 billion to annual sales by 2017 ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Luxury's got a brand new style - 4Hoteliers

Luxury's got a brand new style - 4Hoteliers | consumer psychology | Scoop.it

"The latest trend report about affluent's new values and attitudes toward luxury explains how to position your brand around customers' new expectations of luxury ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

MISC Magazine | Style Segmentation and the Global Consumer

MISC Magazine | Style Segmentation and the Global Consumer | consumer psychology | Scoop.it

"...Consumer typologies or psychographics tell us that most consumers fit into groups or personalities shaped by behavior, preference and other markers that guide how they make choices. Brand consciousness, price sensitivity, rational vs. impulsive purchasing practices and other criteria determine who fits where..."

©

No comment yet.