"Research by the UK-based Association for Consumer Research found that consumers of counterfeit products may see brands as bridging the gap between the actual and ideal ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Our memories of experiences--more than the experiences themselves--drive decision-making. Jeremy Finch of Altitude explains how to incorporate this ..."
Leona Ungerer's insight:
"Research has shown that we’re made up of two “selves,” and these selves care about totally different things. Our “experiencing self” is concerned with what’s happening in the immediate moment. And our “remembering self” evaluates and stores each experience and determines whether or not it’s worth experiencing again." 
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