consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Major brands alter positioning to attract younger consumers

Major brands alter positioning to attract younger consumers | consumer psychology | Scoop.it

"Businesses are altering their brand positioning to adapt to younger consumers' needs. Here's how sentiment analysis is supporting their efforts! ..."

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Say What? Why Sentiment Analysis Continues to Fail Digital Marketers

Say What? Why Sentiment Analysis Continues to Fail Digital Marketers | consumer psychology | Scoop.it

"Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media. But does it really enable you to understand what your customers are saying? ..."

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What is text analytics?

What is text analytics? | consumer psychology | Scoop.it

"Learn details of text analytics to see how this relatively mature but exciting form of analysis generates significant business value for a wide range of enterprises ..."

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