consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Here’s why a strong economy doesn’t benefit all consumers –

Here’s why a strong economy doesn’t benefit all consumers – | consumer psychology | Scoop.it

"Shoppers who live paycheck to paycheck are likely living beyond their means, say experts ..."

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Retailers adding theft-prone self-checkouts

Retailers adding theft-prone self-checkouts | consumer psychology | Scoop.it

"A lot of shoppers steal products by using the self-checkout lane ..."

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Live chat is best tool for conversing with shoppers

Live chat is best tool for conversing with shoppers | consumer psychology | Scoop.it

"When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversion ..."

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How brands can build trust with Millennials

How brands can build trust with Millennials | consumer psychology | Scoop.it

"Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations ..."

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Tech can drive retail customer service

Tech can drive retail customer service | consumer psychology | Scoop.it

"Two thirds of shoppers worldwide would be willing to purchase more merchandise if they received better customer service and technology can play a role in achieving that, according to a new survey ..."

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British shoppers are the meanest in the world - Telegraph.co.uk

British shoppers are the meanest in the world - Telegraph.co.uk | consumer psychology | Scoop.it

"Britons are less likely to buy environmentally friendly products or those aimed at helping the poor ..."

Leona Ungerer's insight:

Somewhat harsh?

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The psychology behind how deals entice shoppers - In-Forum

The psychology behind how deals entice shoppers - In-Forum | consumer psychology | Scoop.it

"For the scientifically inclined, research into the psychology of shopping and sales can provide some insight into how decision-making is affected on the highest-profile discounting day of the year..."

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How mobile image recognition enhances in-store shopping - Mobile Commerce Daily - Software and technology

How mobile image recognition enhances in-store shopping - Mobile Commerce Daily - Software and technology | consumer psychology | Scoop.it

"Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores..."

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The next generation of Vietnamese consumers

The next generation of Vietnamese consumers | consumer psychology | Scoop.it

"Generation Z, the next demographic wave of shoppers wield immense spending power in Vietnam's evolving consumer landscape .."

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Brits will be paid to return bottles to shops for recycling

Brits will be paid to return bottles to shops for recycling | consumer psychology | Scoop.it

"British shoppers could be paid 6p for every plastic, metal and glass bottles they return to shops under government plans to boost recycling ..."

Frederik Færch's curator insight, October 16, 2017 2:05 AM
Following the Danes
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Are you tapping into shoppers' five senses?

Are you tapping into shoppers' five senses? | consumer psychology | Scoop.it

"Every detail of the store experience influences purchasing decision ...".

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Malls are trying to use humanoid robots to get shoppers back from the internet

Malls are trying to use humanoid robots to get shoppers back from the internet | consumer psychology | Scoop.it

"But SoftBank’s android isn’t very useful ..."

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The Uber effect: Instacart shifts away from contract workers

The Uber effect: Instacart shifts away from contract workers | consumer psychology | Scoop.it

"Instacart introduces a new option for its workers: become an employee ..."

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Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers

Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers | consumer psychology | Scoop.it

"Sure, everyone loves sitting down to their favorite HBO drama—Oz, Game of Thrones, The Wire, Girls, True Detective, Sex and the City—on a widescreen TV ..."

Leona Ungerer's insight:

Outdoor advertising with a twist!

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Gen Y shoppers, raised on e-commerce, still prefer in-store experience

Gen Y shoppers, raised on e-commerce, still prefer in-store experience | consumer psychology | Scoop.it

"...Gutfreund describes them as vocal consumers who were raised to believe their thoughts are valuable and who frequently voice those opinions through social media. They are more likely to buy a product because they believe in what the company stands for and stop buying it if the company does something that offends them, she said..."

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Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell | consumer psychology | Scoop.it

"Using video surveillance, and signals from shoppers’ cellphones and apps, retailers are tracking customers’ behavior and moods..."

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