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consumer psychology
31.9K views |
+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"When it comes to building and maintaining a brand identity, every little detail matters ..." 
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"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."
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"We live in a world where startups and the latest technology innovation consume mainstream news coverage, where entrepreneurs and innovators are heroes, and where “new” is often confused with “better..."
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"Amazon and Walmart-owned Jet.com are online shopping sites that sell just about everything. We compared prices, shipping and returns, and user-friendliness on Amazon and Jet — see who the winner was ..."
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"The consumer agency in Norway stages a live reading of app terms and conditions lasting over 30 hours in protest against their "absurd" length ..."
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"Every summer, a private club with fewer than 500 members holds a tennis tournament in London that produces a clear profit in excess of ..."
Ayu Dita's curator insight,
August 3, 2015 5:14 AM
SERVICE PEMANAS AIR SOLAHART * TIDAK PANAS
Scoop.it!
"Seventy-five percent of consumers are more likely to recommend a brand because it provides simpler experiences and communications..."
Warwick John Fahy's curator insight,
October 25, 2013 8:18 PM
Branding - like communication - favours simplicity |
