How millennials are changing their relationship to retail | consumer psychology | Scoop.it
From themarketresearcheventblog.iirusa.com - January 7, 2017 7:52 AM

"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."