"When it comes to women's clothing sizes, there's some funny math going on. The average American woman is about 25 pounds heavier than she was in 1960..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Ladies' sizes, which today go from 0 to 24 however shift from store to store, haven't advanced much for a considerable length of time. What's more generally, not, one or the other have the reach of larger size designs.