"PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Wealth and assets of Cristiano Ronaldo from playing football to owning expensive real estate and to product endorsement and running a business empire ..." 
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"Games like FIFA that were designed to reflect the sport’s reality have helped alter it, influencing professional players and front offices ..."
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"Real Madrid CEO José Ángel Sánchez and Microsoft CEO Satya Nadella on stage at today's Microsoft Ignite conference. When asked about how technology is ..."
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"Now you can get specialized messages from soccer legend Lionel Messi, thanks to a fun Lay's program ..."
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"Major League Soccer recently celebrated its 20-year anniversary. But did the pivotal landmark take place 10 years ago when David Beckham signed for LA Galaxy? ..."
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"According to Peter du Toit (founder and CEO of Soccer Laduma, the second biggest-selling newspaper in South Africa, and one of the world's top five best-selling football newspapers and a popular mobile site in South Africa), advertising and marketing strategies in South Africa are not ..."
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