"Taking sides on a cultural issue doesn't guarantee more conversation about a brand... and more insights from this recent Splendid Communications' report ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"McDonald's, which will mark its 10th consecutive year as the Olympics' official restaurant at the Winter Olympics, has launched a social campaign, dubbed #CheersToSochi, encouraging fans worldwide to send personalized greetings to their favorite athletes and teams ..." 
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"Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji ..."
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