The Psychology Of A Fanboy: Why You Keep Buying The Same Stuff | consumer psychology | Scoop.it
From www.gizmodo.com.au - September 14, 2013 7:21 AM

"None of us want to admit it, but chances are we’re all fanboys in some area. Whether it’s a particular brand of software, a gadget or a political leaning, we often rally behind companies and ideologies without even realising it...."

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