"Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"More brands and media owners are allying themselves with social issues, including mental health which is a particular problem among younger people ..." 
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"A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty. More organizations—including Nike, Ben & Jerry’s, Patagonia and Airbnb—are taking a stand on hot-button issues,..."
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"While it’s always refreshing to see big companies trying to do their part to give back to their customers and support important social issues, sometimes these efforts hit the wrong note. To ..."
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