consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Nine word-of-mouth campaigns that rocked | Cision

Nine word-of-mouth campaigns that rocked | Cision | consumer psychology | Scoop.it

"Word-of-mouth marketing drives brand awareness and sales, but how do you do it? These nine word-of-mouth campaigns from household names will inspire you ..."


Via Jeff Domansky, Leona Ungerer
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Social media has killed consumer trust

Social media has killed consumer trust | consumer psychology | Scoop.it

"The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real ..."


Via Jeff Domansky
Jeff Domansky's curator insight, January 29, 2015 1:56 AM

Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?

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Social marketing: show the world what your brand’s values are

Social marketing: show the world what your brand’s values are | consumer psychology | Scoop.it

"McDonald’s is offering burgers for cans, while some US residents can score free Ben & Jerry’s ice-cream for trading in violent video games ..."

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Are mobile app-install ads the end-all to social marketing?

Are mobile app-install ads the end-all to social marketing? | consumer psychology | Scoop.it

"Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action ..."

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What's the magic behind the social success of Disney?

What's the magic behind the social success of Disney? | consumer psychology | Scoop.it

"Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different ..."


Via Jeff Domansky
Sam Hassan's curator insight, March 5, 2015 8:24 PM

I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out