"OMD's Danielle Le Toullec casts her eye over what consumers are up to online. And it would appear she knows her stuff ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue ..." 
Aaron Curtis's curator insight,
October 14, 2014 9:59 PM
Well isn't this something! My generation is ruled by the almighty cell phone, and everyone knows that we cannot help ourselves! In today's society, we need to be assertive in how we perceive marketing in all forms. We live and breathe for the "like" of a picture or even a re-tweet of something that is either crucial or full of humour. Instagram is one of the many social media apps that connects everyone together, and I have to say that it's ingenious to do so! This app allows people to share their culture, lifestyle and even their hobbies! I say go for it, and if you haven't ever used this app before, it's never too late to start. |
