"McDonald’s is desperately looking to change the image of their food – from unhealthy (and, apparently, unnatural) to something closer to how people see fast-casual restaurants, that have apparently been eating McDonald’s proverbial lunch! ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"...Such is the case with the recipe for the future of food—where the butter is digital technology, the essential element enabling consumers to break away from the decades-old habit of turning to supermarkets for all things comestible..." 
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Scoop.it!
"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"
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