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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The psychology of social: Are we hardwired to use social media?

The psychology of social: Are we hardwired to use social media? | consumer psychology | Scoop.it

"Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual ..."

Leona Ungerer's insight:

"They came up with four irreducible drives:

  • The need to acquire
  • The need to bond
  • The need to learn
  • The need to defend

All human actions, all cultural trends, all societal behaviors will be driven by one or a combination of these factors."

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Writing on the Wall: Social Media – The First 2000 Years by Tom Standage – review

Writing on the Wall: Social Media – The First 2000 Years by Tom Standage – review | consumer psychology | Scoop.it

"Why mass media were an aberration in human history. By David Shariatmadari ..."

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The social code - Outlook

The social code - Outlook | consumer psychology | Scoop.it

"The importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behaviour, states the survey ..."

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It Takes Longer To Compose Texts That Have A Lie In Them

It Takes Longer To Compose Texts That Have A Lie In Them | consumer psychology | Scoop.it

"Most people lie. Whether it's once and a while or daily, everyone has to do their thing and sometimes lying seems like the best way to make it all work. But liars have tells, which can be just as important in life as in poker..."

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