consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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What is shaping online consumer behaviour? - B&T

What is shaping online consumer behaviour? - B&T | consumer psychology | Scoop.it

"OMD's Danielle Le Toullec casts her eye over what consumers are up to online. And it would appear she knows her stuff ..."

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Five things university marketing programs aren't teaching (but should)

Five things university marketing programs aren't teaching (but should) | consumer psychology | Scoop.it

"With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century ..."

Dean Ryan G. Martin's curator insight, February 9, 2015 6:20 AM

“Content is king!” is the rallying cry of today’s marketers, and it takes a special kind of writer to script fantastic content marketing pieces. - I agree, 100%.

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Insight - At Nestle, interacting with the online enemy | Reuters

Insight - At Nestle, interacting with the online enemy | Reuters | consumer psychology | Scoop.it

"It looks like mission control: in a Swiss market town, an array of screens in Nestle's headquarters tracks online sentiment..."

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Alternatives to the Social Media Mainstream

Alternatives to the Social Media Mainstream | consumer psychology | Scoop.it

"Facebook. Twitter. LinkedIn. Google+. The fantastic four of social media. With a combined active user base of over 1.5 billion people (overlaps notwithstanding), it is no wonder that online marketers flock to these sites..."

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The dark side of social media - wnep.com

The dark side of social media - wnep.com | consumer psychology | Scoop.it

"It seems more and more often, people are getting in trouble for what they post online. Experts say you don't fully realize the impact a post can have until years after you do it. According to Facebook ..."

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'Which (blank) are you?' Online personality quizzes go viral on social media

'Which (blank) are you?' Online personality quizzes go viral on social media | consumer psychology | Scoop.it

"For a compulsive online quiz-taker like Chrissy Noh, the temptation was too great to resist: "Which sandwich are you?"After answering a series of unscientific, seemingly unrelated questions, which included selecting her favorite doughnut from a lineup of frosted pastries, she had her answer ..."

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10 superpowers of the world’s greatest social media marketer | Inman News

10 superpowers of the world’s greatest social media marketer | Inman News | consumer psychology | Scoop.it
"...What’s become more and more apparent in the world of online marketing is that the game has changed and we all need to become superheroes if we want to be heard above the noise..."
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