"The fashion and luxury segments of the market are synonymous with carefully curated branding and strict reputation management, which have been tested ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Daniel Kahneman, a psychologist who won a Nobel Prize in 2002, explains it in his book Thinking, Fast and Slow. Kahneman argues, "We follow routines, we follow trends and we follow patterns of behaviour ..." 
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