"Coke has been using its bottle packaging as a media platform. We spoke to Ajay Bathija, director, Colas, Coca-Cola India & South West Asia about it ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
From
adage
Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy ... 
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"In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project..."
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"Coca-Cola is entering the social media age with its own extravagant selfie tool so you can take snaps as you drink its fizzy beverages ..."
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"Coca-Cola, the soft drinks giant, has been criticised by representatives of UK charities over its decision to highlight health claims in its advertising..."
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