"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola | consumer psychology | Scoop.it
From www.afaqs.com - August 12, 2018 10:03 AM

"Coke has been using its bottle packaging as a media platform. We spoke to Ajay Bathija, director, Colas, Coca-Cola India & South West Asia about it ..."