"China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Pizza and gaming. It's a match made in branding heaven. Digital content network Endemol Beyond USA is partnering with Pizza Hut for its new Web series, Legends of Gaming. The series, based on a U.K. version of the same name, will be the first on the company's new esports and gaming digital channel, Smasher ..." 
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"Removing alcohol brands as sponsors of sports events could help reduce the trend of young people drinking ..."
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