"The soft drink giant has its hands full rebuilding its agency partnerships For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives ..." 
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From
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"Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport ..."
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"Sports sponsorship is big business. The cash investment — before a brand even activates the sponsorship — is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships ..."
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