"New Balance-backed tennis star Coco Gauff may only be 15, but she has already made quite the name for herself with the Gen Z crowd ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
" Heineken, the brewer, has further emphasised its position as a major sports sponsor as Amstel, one of its brands, is returning to football to sponsor the UEFA Europa League for the next three seasons. 
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"Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport ..."
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