consumer psychology
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Real-life consumer psychology – with a touch of technology
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Marketing the Mercedes way | McKinsey & Company

Marketing the Mercedes way | McKinsey & Company | consumer psychology | Scoop.it

"Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand. A McKinsey Quarterly article ..."

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Miley: Textbook Case of the Inevitable Teen Star Rebrand

Miley: Textbook Case of the Inevitable Teen Star Rebrand | consumer psychology | Scoop.it

"Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone..."

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