"Today’s organic shoppers are more mainstream and diverse than most contemporary stereotypes of pro-organic shoppers, according to a recent survey conducted by organic produce leader Earthbound Farm ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"With the rise of AI assistants slowly making their way into the workplace, there seems to be one similar trait. Siri, Cortana, Google, Alexa all they are all female. Although AI assistants are faceless, the majority of these personas are female, we look into the why the majority of AI assistants ..." 
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"Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo ..."
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"Kellogg’s, the world's largest cereal maker, is making changes after someone called the art on their Corn Pops boxes racially insensitive. The controversy is over a game on the back. The little Corn Pop characters are doing different activities like shopping and playing in the arcade ..."
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"Scientists have discovered that people who purchase Android phones are more honest and humble than those who pick iPhones, showing a person's mobile phone choice can display their personality ..."
Leona Ungerer's insight:
Early research ...
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"I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll ..."
Friilance's curator insight,
May 6, 2016 3:45 PM
Ads that empower women don’t just break stereotypes—they’re also effective
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"Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there's the perfect Chrome extension for you ..."
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"Andy Street, the firm's managing director, claimed his comments were made as a joke - but came as John Lewis plans to launch a French language version of its website ..."
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"First came the Tumblrs, then the think pieces, then the distinction of being word of the year. What else could there possibly be for selfies? ..."
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"The portrayal of gender tropes in advertisements has been a bastion of laziness for bad marketers decades running..."
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"Real life is more complex than the stereotypes of French consumer behaviour. Read our blog to find out what this means for your marketing efforts in France ..."
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"Over 60% of female consumers believe women are commonly depicted using negative stereotypes in ads, research conducted by A+E Networks has found ..."
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"Western brands need to update stereotyped views of Russia and some core assumptions about football, its viewers, and what the sport means ahead of the 2018 FIFA World Cup ..."
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"The Swiss have long been the most misunderstood people in Europe. According to the rumors, they are evil bankers and xenophobic ..."
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"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..."
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"This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34 ..."
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"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."
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"When you think of a comic book fan, do you picture someone... male? Middle-aged? White? The stereotype of the geeky comic book guy is still pervasive across popular culture ..."
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"Why is it that McDonald’s — arguably the company whose brand is most closely identified with numerous negative stereotypes about America — simply can not get those stereotypes correct when it runs ads overseas?..."
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