Jägermeister cleans up its act for summer with a crazy treehouse-inspired installation | consumer psychology | Scoop.it
From www.adweek.com - May 13, 2016 1:07 AM

"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..."