consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The myth of the painfully hip millennial

The myth of the painfully hip millennial | consumer psychology | Scoop.it

"This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34 ..."

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Luxury brands often misidentify their target consumers

Luxury brands often misidentify their target consumers | consumer psychology | Scoop.it

"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."

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