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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now ..." 
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"Teddy Ruxpin, the hugely popular talking bear from the 1980s, is making a comeback. Teddy 2.0 will still tell stories, but he's getting a few upgrades ..."
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"Storytelling has become a good technique for building strong relationships with customers and a booming community of loyalists over time. Business professionals and entrepreneurs cling to stories as …"
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"You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do ..."
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The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand …""
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"Communication is a fundamental skill, but a difficult art. Storytelling is a marvelous tool to help getting yout point accross to others. Psychology explains ..."
Marta Torán's curator insight,
April 6, 2014 4:20 AM
Una Meta-historia que explica y aplica los principios del Storytelling
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"Yet many are finding new ways to create branded experiences that merge the traditional tools of story telling with data and technology to create whole new experiences ..."
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"A conversation with Gareth Cook, editor of The Best American Infographics..."
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"Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here..."
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"Apple has emerged as the UK's top storytelling brand, with a strong narrative that "takes on aspects of religion to some consumers", a new survey has suggested..."
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"Social media and storytelling together represent, for marketers, a return to the origins of storytelling..."
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"Brands can increase the value of a product or service by 20 times with storytelling. After all, 92% of consumers prefer ads that feel like a story. Here are five brands acing storytelling on social media and some actionable takeaways ..."
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"A lesson from the Disney organization on how storytelling can help leaders to build and sustain a customer-centric organizational culture ..."
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From
locowise
"These seven brands are perfect examples of social media storytellers. Here’s how your company can embrace the art of storytelling in social media too ..."
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"I spent a couple of days in Cologne last week at Dmexco 2015, and one of the most interesting talks I attended was about storytelling ..."
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"Brand democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks ..."
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"Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble ..."
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"You don't expect strong storytelling or cinematic filmmaking from tire companies ..."
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"Just combine these elements into molecules, and you have a story! Love this idea that, like biological organisms, stories are made of elementary particles that can be cooked together ..."
Leona Ungerer's insight:
Click on table to enlarge.
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"Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com..."
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"In a world of abundance, an authentic, meaning-rich story can drive a company's margins up..."
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"Ron Howard is a prolific director. He’s spearheaded dozens of wildly successful movies and television shows, and he acted in two of the most iconic sitcoms of all time..."
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