"POP, or point of purchase, refers to the physical location where consumers decide whether or not to buy a product. POS, or point of sale, refers to the specific area where the exchange of goods takes place ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Like naming your company, naming your products can have far-reaching consequences, both good and bad. The right names can help launch your product to greater success ..." 
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"Over the past eight years, social media has become a key strategic channel for KLM, for both marketing and customer service, but that situation came about almost by accident ..."
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"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..."
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"Staffers need to be well versed with processes, technology and customer service challenges, before the post-Christmas craziness arrives ..."
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"Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region ..."
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"Flat pricing can represent a win-win for customers and firms ..."
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![This is how Spotify could become a next generation record label [Mark Mulligan] | consumer psychology | Scoop.it](https://img.scoop.it/1tBqaYC4dW1e3hpizR9fwTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Spotify’s future is going to be much more than being the future of music retail," says industry analyst Mark Mulligan, who expects "Spotify to lay the foundations for a bold platform strategy that has the potential to change ..."
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From
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"Arctic Monkeys is hot and Phil Collins is not. How brands are pumping in strategic music playlists to make shoppers spend more ..."
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"PLUS: The naked chocolate bar quiz... and five other ways you're getting ripped off at the till ..."
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"Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here ..." Via Pantelis Chiotellis
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"Magicians and brand marketers share one thing in common – the drive to manage expectations and influence perceptions. Both involve understanding the psychology of the prospect. The difference is that brand marketers don’t do it to ..."
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"New CEO says the company has invested too much into marketing costs such as agency fees and production costs at the expense of media and creative ..."
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"We held an Ask Me Anything session with Cosabella CEO Guido Campello, co-hosted with Forrester Analyst Brendan Witcher, to dig into the strategy that propels Cosabella’s growth ..."
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"Remain relevant in the era of voice ordering with these four key strategies ..."
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"Chinese Z-lennials are still young, and their lifestyle preference is significantly shaped by that of their parents as well as their environment ..."
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"What’s shifting in the world’s second-largest luxury market? To keep up, brands will need to confront challenges and explore new strategies ..."
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"Amazon sold three times the volume of goods on launch day in Singapore, compared with its launch in Seattle, its home city .."
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![Content curation strategy [Infographic] - @RebeccaColeman | consumer psychology | Scoop.it](https://img.scoop.it/fqLDMwv0SMEqHB4Cmv8ZKjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"How to develop your own content curation strategy for your social media feeds ..."
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"As customer experience has become increasingly recognised as a thing of tangibility, so has the need to adopt and embed the skills and competencies that make managing it (customer experience that is) a reality ..."
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"Pressure from competitors has compelled the company to make the upgrade free and to find new ways to profit from some of its big moneymakers ..."
Ayu Dita's curator insight,
August 3, 2015 3:58 AM
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"For marketers, Super Bowl commercials are just part of the blitz for the big game ..."
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"Snapchat just landed McDonald's as an advertiser. But challenges lay ahead as the platform attempts to scale its ads business ..."
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"Exploit the benefits of mind mapping to improve your social media strategy and lead your marketing efforts to imminent success! ..."
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